Work Overview
Managed a high volume of projects from initial design to production for major brands like P&G, Manscaped, General Mills, Nestlé, and Kimberly Clark. Effectively executed work spanning various retail and online tactics including display, signage, on-pack, and mobile. Excelled at producing ideas independently and collaboratively, managing projects, participating in client calls, and meeting tight deadlines in a dynamic environment.
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Client
P&G - Gillette and Venus
Objective
Design a two-phase 3 ft. Target endcap that highlights Gillette Labs exfoliating bar.
Design Overview
In my role, I directed the art and layout of all graphics on CAD provided dielines. The endcap presented a unique challenge with its two-phase product assortment. To address this, I collaborated with our CAD team to devise a solution that seamlessly accommodated the additional products in phase 2.
Software Used
Illustrator, Photoshop, SOLIDWORKS 3D CAD
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Client
8GREENS
Objective
Create eye-catching in-store displays for brand launch pitch to Target.
Design Overview
8GREENS needed to pitch their new product in a bold and impactful manner to distinguish themselves from competitors. By grasping their brand identity and collaborating closely with their art director, I crafted a compelling design that ensured the artwork resonated authentically with the brand and met Target's display standards effectively.
Software Used
Illustrator, Photoshop, SOLIDWORKS 3D CAD
