Work Overview
Demonstrated design skills with a collaborative and professional approach, playing a key role in managing complex showroom visual merchandising projects from concept to production. Represented company objectives effectively with print vendors and excelled in diverse projects including retail displays, in-store signage, direct mailers, print ads, digital ads, packaging inserts, and training documentation. Strived in cross-functional collaboration and independent work while meeting tight deadlines.
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Objective
Design various sized mailers that effectively capture attention and emphasize clear CTAs.
Design Overview
Beginning with a comprehensive understanding of the brand and its messaging goals,
I crafted a cohesive visual narrative that resonated with each mailer's targeted audience.
This approach not only maintained coherence through imagery and storytelling,
but also effectively guided recipients towards taking desired actions.
I crafted a cohesive visual narrative that resonated with each mailer's targeted audience.
This approach not only maintained coherence through imagery and storytelling,
but also effectively guided recipients towards taking desired actions.
Software Used
InDesign, Illustrator, Photoshop
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Objective
To create compelling digital social media ads that effectively engage the target audience,
drive traffic to the website, and increase our credit card sign up rates.
drive traffic to the website, and increase our credit card sign up rates.
Design Overview
Leveraging our top-selling tiles and highest-performing room images,
I aimed to foster engagement and empower our audience to envision and achieve
stylish interiors. This approach not only showcased our product excellence,
but promoted our credit card discounts and payment plan options.
I aimed to foster engagement and empower our audience to envision and achieve
stylish interiors. This approach not only showcased our product excellence,
but promoted our credit card discounts and payment plan options.
Software Used
InDesign, Photoshop
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Objective
Design tile patterns that effectively showcase the refined and
distinctive styles of the collaborating brands.
distinctive styles of the collaborating brands.
Design Overview
Each tile collection stemmed from collaborative brand meetings to define the vision.
Drawing from textiles and crafts, I created multiple patterns that captured each brand's unique
identity and aesthetic, ensuring seamless integration of creativity with strategic alignment.
Drawing from textiles and crafts, I created multiple patterns that captured each brand's unique
identity and aesthetic, ensuring seamless integration of creativity with strategic alignment.
Software Used
InDesign, Illustrator, Photoshop
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Objective
Develop a series of graphics for the brand Superior that
highlights the new product formula and benefits.
highlights the new product formula and benefits.
Design Overview
I started with identifying key product benefits and creating icons to visually represent them. Bold colors and clean typography were selected for readability and alignment with our target audience. Close collaboration with our print partners assured that our final substrate was durable and suitable for the final application.
Software Used
InDesign, Illustrator
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Objective
Create an icon system that embodies the brand's essence and
ensure consistent brand representation across all platforms.
ensure consistent brand representation across all platforms.
Design Overview
In creating the icon system, I established clear design principles of simplicity and coherence.
I assured line weights, curves, and visual spacing were consistent for visual harmony.
I assured line weights, curves, and visual spacing were consistent for visual harmony.
Software Used
Illustrator
